What are you being sold...
and what does it cost you to keep buying?
You’ve been sold something. Probably more than once — a program, a protocol, a certification, a coach with a framework, a guru with an answer, a course that was going to change everything. A book, even. Yes, the kind that looks like this one.
Some of it helped a little. Most of it helped about as long as the receipt took to fade.
That’s not the hard part. The hard part is what your mind is doing right now — because some part of you already started defending. That one thing actually worked for me. My guy is different. Maybe. But notice the defense started before the considering did. That’s the chapter.
Admitting you were sold something doesn’t cost you the money. The money’s already gone. It costs you the version of yourself that bought it — the belief that stopped being something you have and became something you are. Nobody sets that down without a fight.
Chapter 2 walks into the showroom: the part of the machine that sells you the cure for the wound the machine gave you. It doesn’t ask you to believe nothing. It asks the one subversive thing the system is built to stop you from doing — stay curious about the thing you’re most certain of. This one included.
What are you being sold… and what does it cost you to keep buying?
The song is Have a Cigar — the most danceable song about being robbed ever recorded.
The conversation is happening inside the Rebel’s Playground. Bring your doubts, not your certainty.
— Gary