What are you being sold...

and what does it cost you to keep buying?

You’ve been sold something. Probably more than once — a program, a protocol, a certification, a coach with a framework, a guru with an answer, a course that was going to change everything. A book, even. Yes, the kind that looks like this one.

Some of it helped a little. Most of it helped about as long as the receipt took to fade.

That’s not the hard part.…